Hello! I am Karina – the soul behind Gioia to Play! I am a mother of two beautiful daughters and married to my high school sweetheart. Additionally, in my roots, I am an artist who is proudly representing a lineage of artisan women in my family. I grew up watching the women around me make art in different mediums. They continue to be my main source of inspiration and admiration.
In the middle of a global health crisis, I sought a way to entertain my daughters. My artisan grassroots inspired me to experiment with different ideas. I leaned back on my academic background in Fine Arts and Art History to find creative, meaningful play ideas. I witnessed how my hands-on activities helped my daughters learn while having fun. Witnessing hours of educational and meaningful playtime made me realize that my efforts are worth sharing with the outside world. I officially launched my brand, Gioia to Play on November 2021. I am proud to bring a line of creative and playful sensory toys to homes, schools, and therapy rooms.
Our mission is to foster a culture of purposeful play where youngsters are empowered to free their imagination in a fun, gratifying, and constructive setting. It is a true honor to continue to nourish my creative expression by designing products that contribute to the development of children. Thanks for your visit!